Bruce Willis now has his own cologne, as well as a personal care products line, soon to be released for sale. The actor has signed a deal with the German company LR Health & Beauty Systems to produce a line of personal care products for men that he played a role in designing. Named simply, Bruce Willis, the line includes cologne, hair and body wash, deodorant, and aftershave balm.

LR Health & Beauty Systems was established 20 years ago. It mainly produces perfume, body and face products which are sold in over 30 countries all over the world. Other than Bruce Willis, the company also carries perfume lines of celebrities, including British hiphop singer Leona Lewis, Calvin Klein ad star Marcus Schenkenberg, along with a series of perfumes designed exclusively for the TV show Desperate Housewives.

The Bruce Willis product line has been described as “extremely masculine and, starting from ingredients through to design,” according to Willis’ fansite Bruce Willis People, adding “It embodies every individual feature of the Hollywood star: strong, self-confident, consistent.”